Zerodha and Upstox are both online stockbrokers in India that provide retail investors with access to the stock market. Both companies are known for offering low-cost trading services and technology-driven solutions to customers.
Zerodha has been successful in differentiating itself from its competitors, including Upstox, by adopting a "genius" strategy. This involves offering a unique value proposition to customers, such as low brokerage fees, user-friendly trading platforms, and a range of innovative investment products. By doing so, Zerodha has been able to attract a large number of customers and establish itself as a leading player in the Indian stockbroking industry.
It's also worth noting that Zerodha has been able to maintain its position as a low-cost provider by keeping its operating costs low, leveraging technology to streamline processes, and investing in research and development to create new products and services.
It's not accurate to say that Zerodha's strategy has "killed" its competition, as Upstox and other online brokers are still actively competing in the market. However, by offering a unique value proposition and leveraging its strengths, Zerodha has been able to gain a competitive advantage and differentiate itself from its peers.